Alex Serrano is a seasoned digital marketing professional with a passion for innovation and growth. As the founder of Caalano Digital, Alex brings a unique blend of hands-on experience, strategic vision, and a commitment to empowering businesses to reach their full potential.

Alex's journey in digital marketing began with his own eCommerce business, where he gained invaluable experience managing digital marketing strategies, Shopify store management, and customer engagement. This early foray into the digital marketing landscape gave Alex the first hand knowledge and understanding necessary to help other businesses thrive in a digital-first world.

Building upon this foundation, Alex went on to work with global media agencies like Wavemaker ANZ and the performance marketing agency Alley. During these roles, he honed his skills in executing digital marketing strategies across various platforms and led marketing teams to achieve client KPIs. His ability to manage teams, coupled with his deep understanding of digital marketing, has allowed him to provide comprehensive and effective solutions to his clients.

In addition to his professional roles, Alex is a certified Amazon Advertising specialist and a member of the Australian Marketing Institute (AMI), demonstrating his commitment to staying abreast of the latest industry trends and innovations. His entrepreneurial spirit is evident in his work, and his dedication to personal development is unwavering.

He has been recognized as a finalist for the Small Business Champion award and Local Business Awards twice, and has worked across international and national brands such as Coca Cola Amatil, Reece, L'Oreal, Henkel, Edgewell Personal Care, Lark, Hill's Pets, and notable sports brands like Wilson and Salomon.

At Caalano Digital, Alex has fostered a culture of data-driven performance and a focus on profit. The agency specializes in eCommerce, content and creative strategy, and conversion rate optimization, among others. Caalano Digital stands apart from traditional digital agencies by owning and operating its own eCommerce businesses, providing a deeper understanding of the operational mechanics of such businesses.

With a mission to empower businesses and propel them forward, Alex Serrano is a dynamic marketing professional committed to helping businesses grow and succeed.